This time, we interviewed Jorge Xavier Marquez, real estate Director of the Difare Group, who will talk about the strategic development of real estate projects in Ecuador.
HalloCasa: “Good afternoon, Mr. Marquez.Thank you very much for your time!”
Jorge Xavier Marquez: “Thank you very much for the invitation.”
HalloCasa: “Could you please introduce yourself to our audience and briefly describe your real estate business in Ecuador?”
Jorge Xavier Marquez: “I did a 30-year career in Advertising & Marketing between 1977 and 2007. I ran advertising agencies and I was in charge in marketing departments with very varied product categories: mass consumption, cars, banking and finance, a long list. In 2007 I had the opportunity to do real estate marketing and to reinvent myself. I benefited a lot from the career in marketing and advertising which I had been active in before being involved in the real estate area. It certainly gives you another point of view. You do not look solely on the consumer to fulfill the dream to own a house. Such a view allows you to create consumers for your real estate brands, which is is much more efficient than creating products for customers.Read More